Serum 101: All You Need to Know About Serums


What Are Serums?


If you have never used a serum, you are in for a treat. Many of us get used to our regular skincare routine that typically consists of a face wash and moisturizer. But if you really want to enhance your beauty program, it’s time to add some more products to your ritual. It’s crucial that you find reliable products that are free of sulfates, artificial fragrances, parabens, and other chemicals. These lead to a variety of skin issues such as allergic reactions, rashes, and even cancer.


Serums are formulated to deliver high concentrations of specific active ingredients to your skin. They are oily substances that tend to be much thinner than moisturizers. Serums are the hidden gems that work to treat unwanted skin problems such as wrinkles, discoloration, dullness, or acne breakouts. When you decide to add more skincare products to your routine, make sure that you follow this specific order during application: Face wash, serum, then a moisturizer.


Benefits of Serums


Think of a serum as a personalized formula designed to achieve a specific result. Serums range from skin brightening to anti-aging, and clarifying to hydrating. There are also pore-minimizing, resurfacing, and clarifying serums to give you a boost where you need it most. Serum-users rave about their ability to absorb quickly into the skin. They truly are the best choice for those who manage oily, sensitive, or acne-prone skin.


If you are searching for an anti-aging serum, look closely at the ingredients such as potent peptides and antioxidants that will help reduce the appearance of crow’s feet, fine lines and wrinkles. The main culprit of aging skin is the free radicals floating around your body that result in skin damage. You can use a serum to combat these free radicals for a more radiant, youthful complexion. Using serums that contain vitamins A, C, and E, as well as other extracts, can boost collagen and elastin production.


Make sure you determine your end goal before selecting a serum to add to your routine. If you want to minimize the visibility of your pores, boost the growth of your eyelashes and eyebrows, or fuel the recovery process of your skin, find a serum that targets those exact needs!


How to Use Serums


First and foremost, you must cleanse your skin using a face wash that removes all the dirt, debris, sweat, and oils from the skin. This will allow the next round of products to absorb easily into the skin for maximum benefits. Serums are used as a base layer under thicker, heavier products like moisturizers, sunscreens, and makeup products. To apply a serum, use your fingertips to pat it on and smooth it out. Try to avoid massaging it in, and let the formula absorb naturally on its own. These powerhouse products must be applied to the entire face, so don’t be shy during application!


Most serums can be used twice daily, once in the morning and once at night. If the serum you choose states otherwise, always follow the instructions because they can vary based on the purpose of the serum. Anti-aging serums are best applied during your nighttime ritual so the ingredients can work with your body’s circadian rhythm and encourage skin repair and turnover. If you opt for a hydrating serum, it can be applied two times a day as needed to keep your skin supple and moisturized.


Which Serums to Use


You should always think about your beauty goals before choosing a serum, but nothing beats the collection of facial serums at Keracell. We use the world’s finest ingredients, and combine them with our MULTIPLE HUMAN CELL Stem Cell ™ Technology derived from fibroblasts and mesenchymal cells. We pride ourselves in using proven cosmetic bio-active ingredients such as vitamins, minerals, targeted peptides and other technologically-advanced compounds for maximum results. All our serum formulas are based on years of research and expertise so you can rest assured that our products will deliver unparalleled efficacy.


If you want to target your signs of aging at the source, consider using our Anti-Aging Eye Serum, Anti-Aging Facial Serum, or our Anti-Aging Vitamin C Serum. Each one is designed to protect your skin from oxidative stress, improve skin elasticity, and minimize the appearance of wrinkles.


If you want to focus on halt the growth of unwanted hair, check out our Facial Hair Inhibiting Serum that contains Pilisoft™ which is an extract derived from the leaves of Gymnema Sylvestre and rich in gymnenic acids. It successfully prolongs and enhances the effects of hair removal treatments. Its innovative mechanism of action is based on the important role gymnenic acids play in the inhibition process of hair follicle activity. Tests have demonstrated its ability to reduce keratinocyte proliferation and impair the mitotic activity of hair follicles.


No matter what your beauty goals are, Keracell is here to offer you trustworthy, dependable products to take control of your life and improve your overall skin health. Add a serum to your skincare routine to step up your self-care game, and become the best version of yourself now!



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